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We're here to help spark important conversations with kids about diversity, equity and inclusion.

Through story and play, we want to help to initiate and engage in meaningful conversations with children about discrimination. So, we’ve started a story to show youngsters in order to spark these conversations.

Join our efforts to shape the minds of our future generations in a way that celebrates kindness, playfulness and diversity. Show your children our short video, discuss what has happened and what might happen next, let them imagine how the story ends and submit their creation.

Learning through play

Though learning happens right from birth, you may wonder how we build  more complex, higher-order skills such as creativity, critical thinking,  collaboration and problem-solving. One approach – often overlooked – is play!

What's the rush?

Conversations about discrimination will look different for each family. While there is no one-size-fits-all approach, the science is clear: the earlier parents start the conversation with their children the better (unicef). Using play to confront difficult conversations with kids about diversity, equity and inclusion helps them to understand, keeps them engaged in a meaningful way and helps to develop their character and international mindedness.

We’ve prepared an instruction kit for the kids to follow along to as they get thinking and get building. Remember, this is an an activty designed to spark important conversations with children, so they’ll need your support along the way.

We’re here to help along every step of the way.

Get building to join
1,349
other creators in with a chance to win a free trip to Legoland.

Get inspired

We know it can be difficult to get these conversations started, so we’ve gathered a list of our favourite children’s stories which compassionately address discriminatory issues in a meaningful way.

Hello!

Please note that this is not a "real" LEGO campaign website. It is a prototype site for a hypothetical brand campaign project that I wanted to include in my online portfolio.

Check out the full case study to learn about my process and understand how it came about.

Please enjoy :) 

Ciarán.

Okay, got it!

Sorry, this site has not been built for screens this size.

This site is part of a hypothetical brand awareness campaign for LEGO I conducted as a personal project. You can see the case study for this project here.

Please visit again on desktop if you get a chance.